Elric is a business AI assistant for SMBs. Unlike a simple chatbot, Elric deploys a team of specialized AI agents (sales, HR, legal, finance, tech, marketing) that access 33 everyday tools and share a persistent company memory.

Is Elric different from meeting bots like Otter or Fireflies?

Yes. Meeting bots mostly stop at transcription. Elric also transcribes, but goes much further: it extracts tasks, delegates them automatically to the right AI agent, triggers follow-up emails, updates the CRM, and enriches its company memory. Meetings are only one trigger in a complete automation system.

Which tools does Elric integrate with?

33 tools: email (Gmail, Outlook), Slack, Notion, Google Drive, Google Calendar, HubSpot, Stripe, Zoom, Google Meet, Teams, and more. Each Elric agent can combine several tools to complete a task end to end.

Is Elric GDPR-compliant?

Yes. Elric is hosted in France on Supabase EU-West-1, all data stays within European territory, RLS is active on every table, and conversations plus memories can be purged on request.

What kind of company is Elric designed for?

Elric is optimized for SMBs (5 to 250 employees), professional firms (consulting, law, accounting), family offices, and small organizations that want to share support functions (admin, sales, HR) without hiring.

How is Elric different from ChatGPT or Microsoft Copilot?

ChatGPT and Copilot answer questions but do not execute, are not visible working, and offer no governance. Elric executes the work, shows each agent at its desk in a virtual Open Space, logs every action, and requires human approval before sensitive actions (external emails, deletions). It is the governed alternative to ungoverned "Shadow AI".

Can Elric execute tasks autonomously?

Yes. You delegate a task to an agent and it runs on its own with its connected tools, then reports back; meeting action items can execute automatically. Sensitive actions (sending an external email, deleting data) always require explicit human validation.

Does Elric replace Make?

Not for every case. Make stays strong for deterministic technical pipes. Elric covers intelligent business orchestration on top.

Is Make + ChatGPT enough?

For POCs yes. For persistent memory, native meetings, workspace governance and predictable SMB pricing: an AI OS like Elric fits better.

Yes — Make for technical syncs, Elric for agentic intelligence and business supervision.

ELRIC Lab · Comparisons 2026

Elric vs Make: visual scenarios or business AI agents?

Make is one of Europe's most popular visual automation builders — great for modular app scenarios. Elric answers differently: a **team of AI agents** that understands business context, runs multi-step workflows and enforces workspace governance.

Last updated : July 5, 2026 · Methodology : ELRIC Lab · 25-person ops SMB

Comparison table

The table scores product positioning on execution, governance and integrations. The diagram above shows the fundamental difference: answering vs doing the work in your tools.

Answer vs execute

ChatGPT and Copilot excel at conversation; Elric connects answers to action in your business tools.

Criterion	Elric	Make
Model	AI agents + memory	Visual modular scenarios
Contextual intelligence	✅ LLM + RAG	⚠️ AI modules add-on
Meetings → summary → tasks	✅ Native	❌ Manual scenarios
Drafted sales follow-ups	✅ + approval	⚠️ Templates / GPT module
Edge case maintenance	✅ Natural language	⚠️ New modules
Business supervision	✅ Open Space + audit	⚠️ Scenario logs
Integrations	✅ ~33 focused business	✅ 1500+ apps
SMB pricing 10 users	€10–35/mo usage	€30–90/mo ops
EU hosting / GDPR	✅ Native	⚠️ US (EU options)

When to choose what

Choose Make

You want deterministic visual scenarios across many apps, with an ops team comfortable in no-code.

Choose Elric

Business work is variable (meetings, follow-ups, documents) and you want AI that **understands**, **acts** and stays **supervised**.

Frequently asked questions

Does Elric replace Make?: Not for every case. Make stays strong for deterministic technical pipes. Elric covers intelligent business orchestration on top.
Is Make + ChatGPT enough?: For POCs yes. For persistent memory, native meetings, workspace governance and predictable SMB pricing: an AI OS like Elric fits better.
Both together?: Yes — Make for technical syncs, Elric for agentic intelligence and business supervision.