Elric is a business AI assistant for SMBs. Unlike a simple chatbot, Elric deploys a team of specialized AI agents (sales, HR, legal, finance, tech, marketing) that access 33 everyday tools and share a persistent company memory.

Is Elric different from meeting bots like Otter or Fireflies?

Yes. Meeting bots mostly stop at transcription. Elric also transcribes, but goes much further: it extracts tasks, delegates them automatically to the right AI agent, triggers follow-up emails, updates the CRM, and enriches its company memory. Meetings are only one trigger in a complete automation system.

Which tools does Elric integrate with?

33 tools: email (Gmail, Outlook), Slack, Notion, Google Drive, Google Calendar, HubSpot, Stripe, Zoom, Google Meet, Teams, and more. Each Elric agent can combine several tools to complete a task end to end.

Is Elric GDPR-compliant?

Yes. Elric is hosted in France on Supabase EU-West-1, all data stays within European territory, RLS is active on every table, and conversations plus memories can be purged on request.

What kind of company is Elric designed for?

Elric is optimized for SMBs (5 to 250 employees), professional firms (consulting, law, accounting), family offices, and small organizations that want to share support functions (admin, sales, HR) without hiring.

How is Elric different from ChatGPT or Microsoft Copilot?

ChatGPT and Copilot answer questions but do not execute, are not visible working, and offer no governance. Elric executes the work, shows each agent at its desk in a virtual Open Space, logs every action, and requires human approval before sensitive actions (external emails, deletions). It is the governed alternative to ungoverned "Shadow AI".

Can Elric execute tasks autonomously?

Yes. You delegate a task to an agent and it runs on its own with its connected tools, then reports back; meeting action items can execute automatically. Sensitive actions (sending an external email, deleting data) always require explicit human validation.

How often is the monitoring delivered?

At the cadence you choose: create a recurring task in natural language ("competitive monitoring every Monday at 8am") and Elric handles it.

What sources does Elric use?

Public web search and company memory (your already-known documents, notes and exchanges).

Yes: each report is saved to your knowledge base and stays searchable.

ELRIC Lab · Solutions

Automatic AI competitive monitoring

Tracking competitors manually is time-consuming and quickly abandoned. Elric does it continuously: research, synthesis and a regular report, delivered without you having to think about it.

Last updated : July 5, 2026

The problem

Competitors move — price, product, messaging — and you notice too late. Manual monitoring is inconsistent, scattered across tabs and spreadsheets, and nobody really has time to keep it up.

How Elric does it

Competitive intelligence pipeline

Source aggregation, structured analysis and actionable alerts for the team.

A dedicated agent searches the web and your company memory, identifies changes at your competitors, then produces a structured report (news, threats, opportunities, recommendations). As a recurring task, it delivers it weekly, automatically.

What you get

Web + company-memory research on your competitors
Detection of changes (pricing, product, positioning)
Structured report: news / threats / opportunities / recommendations
Automatic recurring delivery (e.g. every Monday morning)
Report saved and searchable in your knowledge base
EU hosting / GDPR

Frequently asked questions

How often is the monitoring delivered?: At the cadence you choose: create a recurring task in natural language ("competitive monitoring every Monday at 8am") and Elric handles it.
What sources does Elric use?: Public web search and company memory (your already-known documents, notes and exchanges).
Is the report kept?: Yes: each report is saved to your knowledge base and stays searchable.