Elric is a business AI assistant for SMBs. Unlike a simple chatbot, Elric deploys a team of specialized AI agents (sales, HR, legal, finance, tech, marketing) that access 33 everyday tools and share a persistent company memory.

Is Elric different from meeting bots like Otter or Fireflies?

Yes. Meeting bots mostly stop at transcription. Elric also transcribes, but goes much further: it extracts tasks, delegates them automatically to the right AI agent, triggers follow-up emails, updates the CRM, and enriches its company memory. Meetings are only one trigger in a complete automation system.

Which tools does Elric integrate with?

33 tools: email (Gmail, Outlook), Slack, Notion, Google Drive, Google Calendar, HubSpot, Stripe, Zoom, Google Meet, Teams, and more. Each Elric agent can combine several tools to complete a task end to end.

Is Elric GDPR-compliant?

Yes. Elric is hosted in France on Supabase EU-West-1, all data stays within European territory, RLS is active on every table, and conversations plus memories can be purged on request.

What kind of company is Elric designed for?

Elric is optimized for SMBs (5 to 250 employees), professional firms (consulting, law, accounting), family offices, and small organizations that want to share support functions (admin, sales, HR) without hiring.

How is Elric different from ChatGPT or Microsoft Copilot?

ChatGPT and Copilot answer questions but do not execute, are not visible working, and offer no governance. Elric executes the work, shows each agent at its desk in a virtual Open Space, logs every action, and requires human approval before sensitive actions (external emails, deletions). It is the governed alternative to ungoverned "Shadow AI".

Can Elric execute tasks autonomously?

Yes. You delegate a task to an agent and it runs on its own with its connected tools, then reports back; meeting action items can execute automatically. Sensitive actions (sending an external email, deleting data) always require explicit human validation.

Does Elric send emails on its own?

No: by design, every external follow-up is drafted and requires your explicit approval before sending.

Which tools does Elric connect to?

CRMs like HubSpot, your email, and more via connectors (~33 integrations).

Can the follow-up check run daily?

Yes: create a recurring task in natural language ("check pending follow-ups every morning at 9am") and Elric handles it.

ELRIC Lab · Solutions

Automate sales follow-ups with AI

Most sales happen in the follow-up — and that's exactly what gets forgotten. Elric tracks every opportunity and prepares the right follow-up at the right time, ready to send after your approval.

Last updated : July 5, 2026

The problem

Prospects go cold when nobody follows up. Manual tracking is slow, inconsistent, and relies on memory. The result: deals lost over a follow-up that never went out.

How Elric does it

Sales follow-up pipeline

The agent reads the CRM, drafts the follow-up and prepares it for approval before sending.

Elric reads your CRM and conversations, spots opportunities with no reply for too long, drafts a contextual follow-up and presents it for review. You approve, Elric sends — never without your consent. It can run on a daily recurring schedule.

What you get

Detection of prospects and deals with no reply
Follow-ups drafted and contextualized automatically
Mandatory human approval before any send
Connected to your CRM (HubSpot…) and email
Optional daily recurring task ("check follow-ups every morning")
Audit log of every action, EU hosting / GDPR

Frequently asked questions

Does Elric send emails on its own?: No: by design, every external follow-up is drafted and requires your explicit approval before sending.
Which tools does Elric connect to?: CRMs like HubSpot, your email, and more via connectors (~33 integrations).
Can the follow-up check run daily?: Yes: create a recurring task in natural language ("check pending follow-ups every morning at 9am") and Elric handles it.